Empowering Agricultural Resilience in a Changing World
Empowering Agricultural Resilience in a Changing World
Empowering Agricultural Resilience in a Changing World
Role: Product Designer
Role: Product Designer
Timeline: 6 Months
Timeline: 6 Months
Platform: WebApp
Platform: WebApp
01 — OVERVIEW
01 — OVERVIEW
Climate's Unpredictable Impact to crops and livelihood
Climate's Unpredictable Impact to crops and livelihood
Climate's Unpredictable Impact to crops and livelihood
The challenge
The challenge
Unpredictable weather & sales: In 2024, Harsh sun damaged vegetable crops, leaving leaves yellow and unsellable.
Unpredictable weather & sales: In 2024, Harsh sun damaged vegetable crops, leaving leaves yellow and unsellable.
Unpredictable weather & sales: In 2024, Harsh sun damaged vegetable crops, leaving leaves yellow and unsellable.
Declining Soil Fertility: Years of continuous planting led to weak, eroded soil and poor yields.
Declining Soil Fertility: Years of continuous planting led to weak, eroded soil and poor yields.
Declining Soil Fertility: Years of continuous planting led to weak, eroded soil and poor yields.
Rising Pests and Diseases: Within one season, pests destroyed maize fields, leaving little to sell.
Rising Pests and Diseases: Within one season, pests destroyed maize fields, leaving little to sell.
Rising Pests and Diseases: Within one season, pests destroyed maize fields, leaving little to sell.
What I Designed and delivered
What I Designed and delivered
What I Designed and delivered
High-Fidelity UI
High-Fidelity UI
28+ screens designed for WebApp
Interactive Prototype
Interactive Prototype
Clickable flows for user testing
Design System
Design System
Comprehensive component library
A/B Testing
A/B Testing
Data-driven design decisions
Who's the primary user of this product?
Who's the primary user of this product?
Who's the primary user of this product?
Meet Faith Adewale, Smallholder Farmer's Story
Meet Faith Adewale, Smallholder Farmer's Story
Meet Faith Adewale, Smallholder Farmer's Story
Faith, 43, is a smallholder farmer who relies on his farm to feed his family and earn a modest income. He possesses deep traditional knowledge but struggles with the unpredictability of new climate patterns. He urgently needs simple, reliable forecasts and actionable advice to protect his precious harvest.
Faith, 43, is a smallholder farmer who relies on his farm to feed his family and earn a modest income. He possesses deep traditional knowledge but struggles with the unpredictability of new climate patterns. He urgently needs simple, reliable forecasts and actionable advice to protect his precious harvest.
Faith, 43, is a smallholder farmer who relies on his farm to feed his family and earn a modest income. He possesses deep traditional knowledge but struggles with the unpredictability of new climate patterns. He urgently needs simple, reliable forecasts and actionable advice to protect his precious harvest.
02 — Research
The Gap: Why Existing Solutions Fall Short
The Gap: Why Existing Solutions Fall Short
The Gap: Why Existing Solutions Fall Short
While basic weather applications are readily available, they fundamentally fail to address the nuanced and critical needs of Nigerian farmers facing a rapidly changing climate. These generic tools often exacerbate existing challenges rather than alleviate them.
While basic weather applications are readily available, they fundamentally fail to address the nuanced and critical needs of Nigerian farmers facing a rapidly changing climate. These generic tools often exacerbate existing challenges rather than alleviate them.
While basic weather applications are readily available, they fundamentally fail to address the nuanced and critical needs of Nigerian farmers facing a rapidly changing climate. These generic tools often exacerbate existing challenges rather than alleviate them.
Lack of Actionable Guidance
Existing forecasts typically provide raw data (e.g., "80% chance of rain") but offer no context-specific advice on *what immediate actions* farmers should take to protect their crops when weather changes suddenly, like preparing for a heatwave or a sudden downpour.
Existing forecasts typically provide raw data (e.g., "80% chance of rain") but offer no context-specific advice on *what immediate actions* farmers should take to protect their crops when weather changes suddenly, like preparing for a heatwave or a sudden downpour.
Existing forecasts typically provide raw data (e.g., "80% chance of rain") but offer no context-specific advice on *what immediate actions* farmers should take to protect their crops when weather changes suddenly, like preparing for a heatwave or a sudden downpour.
Forecast: Heavy Rain Tomorrow
*No advice on protecting young seedlings*
Overwhelming Information
Overwhelming Information
Many apps present a deluge of statistics, charts, and technical jargon that is overwhelming and irrelevant for many farmers, especially those with varying literacy levels. The core information needed to make quick decisions is often buried beneath non-essential data.
Many apps present a deluge of statistics, charts, and technical jargon that is overwhelming and irrelevant for many farmers, especially those with varying literacy levels. The core information needed to make quick decisions is often buried beneath non-essential data.
Many apps present a deluge of statistics, charts, and technical jargon that is overwhelming and irrelevant for many farmers, especially those with varying literacy levels. The core information needed to make quick decisions is often buried beneath non-essential data.
Humidity: 85% | Dew Point: 24°C | Barometric Pressure: 1012hPa | UV Index: 10
*Complex Data, Difficult to understand for quick decision-making*
Humidity: 85% | Dew Point: 24°C | Barometric Pressure: 1012hPa | UV Index: 10 *Complex Data, Difficult to understand for quick decision-making*
Accessibility Barriers
Accessibility Barriers
Existing products are predominantly text-based and only available in English, completely neglecting the diverse local languages and dialects spoken across Nigeria. This lack of voice support or local language options creates a massive barrier for accessibility and understanding.
Existing products are predominantly text-based and only available in English, completely neglecting the diverse local languages and dialects spoken across Nigeria. This lack of voice support or local language options creates a massive barrier for accessibility and understanding.
Existing products are predominantly text-based and only available in English, completely neglecting the diverse local languages and dialects spoken across Nigeria. This lack of voice support or local language options creates a massive barrier for accessibility and understanding.
English Only
*No Hausa, Yoruba, Igbo, or voice input*
These critical shortcomings highlighted a significant opportunity for ClimateSmart Agro to provide a
truly inclusive, actionable, and accessible solution tailored to the realities of Nigerian agriculture.
These critical shortcomings highlighted a significant opportunity for ClimateSmart Agro to provide a truly inclusive, actionable, and accessible solution tailored to the realities of Nigerian agriculture.
These critical shortcomings highlighted a significant opportunity for ClimateSmart Agro to provide a truly inclusive, actionable, and accessible solution tailored to the realities of Nigerian agriculture.
“
03 — Goal
03 — Goal
Guiding Principles: Design Goals
Guiding Principles: Design Goals
Guiding Principles: Design Goals
Our primary goal was to create an inclusive digital platform that empowers farmers and agricultural stakeholders to anticipate weather changes
Our primary goal was to create an inclusive digital platform that empowers farmers and agricultural stakeholders to anticipate weather changes
Our primary goal was to create an inclusive digital platform that empowers farmers and agricultural stakeholders to anticipate weather changes
Accessible Insights
Accessible Insights
Ensure clear visuals and multi-language support for diverse user needs.
Ensure clear visuals and multi-language support for diverse user needs.
Hyper-local Precision
Hyper-local Precision
Deliver accurate, village-level data specific to the user's location.
Deliver accurate, village-level data specific to the user's location.
Proactive Resilience
Proactive Resilience
Enable users to plan ahead and protect against climate-related challenges.
Enable users to plan ahead and protect against climate-related challenges.
Community Empowerment
Community Empowerment
Facilitate informed decision-making for all agricultural stakeholders.
Facilitate informed decision-making for all agricultural stakeholders.
04 — Solution
04 — Solution
Unearthing the Needs that will pivot the the challange
Unearthing the Needs that will pivot the the challange
Unearthing the Needs that will pivot the the challenge
Our approach involved desk research, 12 in-depth farmer interviews, and reviews of
3 NGO studies, engaging a total of 50 participants to understand their pressing needs.
Our approach involved desk research, 12 in-depth farmer interviews, and reviews of 3 NGO studies, engaging a total of 50 participants to understand their pressing needs.
Our approach involved desk research, 12 in-depth farmer interviews, and reviews of 3 NGO studies, engaging a total of 50 participants to understand their pressing needs.
Prioritized localized forecasting with real-time micro-weather
updates to build trust and relevance, with Crop care guidance.
Prioritized localized forecasting with real-time micro-weather updates to build trust and relevance, with Crop care guidance.
Prioritized localized forecasting with real-time micro-weather updates to build trust and relevance, with Crop care guidance.
Integrated voice support and local language options for maximum
accessibility across literacy levels, due to 68% (34/50) request.
Integrated voice support and local language options for maximum
accessibility across literacy levels, due to 68% (34/50) request.
Integrated voice support and local language options for maximum
accessibility across literacy levels, due to 68% (34/50) request.
Expanded product scope to include a wider community of agricultural stakeholders and educators so as to create
balance due to 54% (27/50) of respondents (students, NGOs, consumers) also needed climate insights for planning. .
Expanded product scope to include a wider community of agricultural
stakeholders and educators so as to create balance due to 54% (27/50) of
respondents (students, NGOs, consumers) also needed climate insights
for planning. .
Expanded product scope to include a wider community of agricultural
stakeholders and educators so as to create balance due to 54% (27/50) of
respondents (students, NGOs, consumers) also needed climate insights for planning. .
05— UX STRATEGY
05— UX STRATEGY
How users will get to navigate their Experience
How users will get to navigate their Experience
How users will get to navigate their Experience
Information Architecture
Information Architecture
Information Architecture
Flow for carrying out
Flow for carrying out
Flow for carrying out
06 — VISUAL DESIGN
A comprehensive design system that establishes
trust, clarity & derives a communication.
A comprehensive design system that establishes
trust, clarity & derives a communication.
A comprehensive design system that establishes trust, clarity & derives a communication.
Building the Brand
Building the Brand
Building the Brand
Colour Palette
Colour Palette
Colour Palette
#E67E22
#E67E22
CTA: Action/Primary
CTA: Action/Primary
#A9DCD7
#A9DCD7
Secondary: Emotion
Secondary: Emotion
#000000
#000000
Text: Readability
Text: Readability
#EDEDED
#EDEDED
Secondary: Highlight
Secondary: Highlight
#FFFFFF
#FFFFFF
Background: Clarity
Background: Clarity
Typography System
Typography System
Typography System
HEADINGS
HEADINGS
HEADINGS
Find Your Home
Find Your Home
Find Your Home
Poppins Bold, Semi-bold, Regular • 48px / 40px/33px/28px/23px/19px line-height
Poppins Bold, Semi-bold, Regular • 48px / 40px/33px/28px/23px/19px line-height
Poppins Bold, Semi-bold, Regular • 48px / 40px/33px/28px/23px/19px line-height
Used for: Page titles, section headers, emphasis
Used for: Page titles, section headers, emphasis
Used for: Page titles, section headers, emphasis
BODY TEXT
BODY TEXT
BODY TEXT
Browse verified listings across Nigeria with transparent pricing and quality assurance. Our platform connects buyers, sellers, and agents in one seamless ecosystem.
Lora Bold, Medium, Regular • 16px/13px/11px
line-height
Used for: Descriptions, paragraphs, bars & footers.
Iconography
Iconography
Iconography
Fill
Fill
Fill
Home
Search
Settings
Bell
Profile
Gavel
Strokes
Strokes
Strokes
Home
Search
Settings
Bell
Profile
Gavel
Key Components
Key Components
Key Components
Button States
Button States
Button States
Primary Button
Default State
Primary Button
Hover State
Disabled Button
Disabled State
Highlight State
Highlight State
Secondary Button
Secondary State
Weather metrics
Weather metrics
Weather metrics
Input States
Input States
Input States
Looking for something...?
Empty State
Ebonyi state
Filled State
Ebonyi state...
Focus State
Invalid input
Error State
Complete User Journey
Complete User Journey
Complete User Journey
07 — Iterations
07 — Iterations
Changes that lead to a turn around in the design
Changes that lead to a turn around in the design
Changes that lead to a turn around in the design
An interactive Figma prototype was tested with 30 participants (12 smallholder, 10 commercial, 8 private/home farmers) to gather critical feedback.
An interactive Figma prototype was tested with 30 participants (12 smallholder, 10 commercial, 8 private/home farmers) to gather critical feedback.
An interactive Figma prototype was tested with 30 participants (12 smallholder, 10 commercial, 8 private/home farmers) to gather critical feedback.
Onboarding Too Cluttered
Onboarding Too Cluttered
70% (21/30) found the initial setup confusing due to too many fields on one screen, leading to high drop-off rates.
70% (21/30) found the initial setup confusing due to too many fields on one screen, leading to high drop-off rates.
70% (21/30) found the initial setup confusing due to too many fields on one screen, leading to high drop-off rates.
Design Change
Design Change
Reworked onboarding into a simple, guided step-by-step flow (language → location → crops → confirmation) to reduce cognitive load.
Reworked onboarding into a simple, guided step-by-step flow (language → location → crops → confirmation) to reduce cognitive load.
Reworked onboarding into a simple, guided step-by-step flow (language → location → crops → confirmation) to reduce cognitive load.
Before
Before
Before
After
After
After
Learning Preference: Video vs. Text
Learning Preference: Video vs. Text
Learning Preference: Video vs. Text
While 66% (20/30) preferred video learning, 80% (24/30) were
worried about data costs and slow internet in rural areas.
While 66% (20/30) preferred video learning, 80% (24/30) were
worried about data costs and slow internet in rural areas.
While 66% (20/30) preferred video learning, 80% (24/30) were
worried about data costs and slow internet in rural areas.
Design Change
Design Change
Design Change
Added short text + picture guides as default content, with
optional, lightweight video content for data-conscious users.
Added short text + picture guides as default content, with optional, lightweight video content for data-conscious users.
Added short text + picture guides as default content, with optional, lightweight video content for data-conscious users.
Before
Before
Before
After
After
After
Irregular layouts and lengthy sentences for the landing page
Irregular layouts and lengthy sentences for the landing page
Irregular layouts and lengthy sentences for the landing page
Irregular layouts created disorderliness and balance in what users are use to while long sentences lead to Zig-zag apparencies when viewed in mobile.
Irregular layouts created disorderliness and balance in what users are use to while long sentences lead to Zig-zag apparencies when viewed in mobile.
Irregular layouts created disorderliness and balance in what users are use to while long sentences lead to Zig-zag apparencies when viewed in mobile.
Design Change
Design Change
Design Change
Added short text and a single image for better description.
Added short text and a single image for better description.
Added short text and a single image for better description.
Before
Before
Before
Desktop view
Desktop view
Desktop view
Mobile view
Mobile view
Mobile view
After
After
After
Desktop view
Desktop view
Desktop view
Mobile view
Mobile view
Mobile view
08 — Design
08 — Design
Final Design Highlights (17 screens & 23+ UI components; both desktop)
Final Design Highlights (17 screens & 23+ UI components; both desktop)
Final Design Highlights (17 screens & 23+ UI components; both desktop)
Core Interface
Core Interface
Core Interface
From re-designed onboarding process ensures new users can quickly and easily set
up their profile, personalizing their experience from the very first interaction to...
From re-designed onboarding process ensures new users can quickly and easily set up their profile, personalizing their experience from the very first interaction to...
From re-designed onboarding process ensures new users can quickly and easily set up their profile, personalizing their experience from the very first interaction to...
To detailed variable forecast page that provides in-depth, hyper-local weather predictions,
enabling farmers to make timely and critical decisions for crop protection with aided guidelines.
To detailed variable forecast page that provides in-depth, hyper-local weather predictions, enabling farmers to make timely and critical decisions for crop protection with aided guidelines.
To detailed variable forecast page that provides in-depth, hyper-local weather predictions, enabling farmers to make timely and critical decisions for crop protection with aided guidelines.
And lets not forget the settings metrics for easy change of profile.
And lets not forget the settings metrics for easy change of profile.
And lets not forget the settings metrics for easy change of profile.
09 — Impact
What this did for our esteemed users
What this did for our esteemed users
What this did for our esteemed users
Core turn overs
Core turn overs
Accessible Insights
Accessible Insights
Accessible Insights
Clear visuals and multi-language support for diverse user needs aided better understanding.
Clear visuals and multi-language support for diverse user needs aided better understanding.
Clear visuals and multi-language support for diverse user needs aided better understanding.
User Appreciation
User Appreciation
User Appreciation
Users consistently appreciated the localized forecasts and visual simplicity, leading to higher engagement and trust.
Users consistently appreciated the localized forecasts and visual simplicity, leading to higher engagement and trust.
Users consistently appreciated the localized forecasts and visual simplicity, leading to higher engagement and trust.
Reduced Crop Loss (Pilot)
Reduced Crop Loss (Pilot)
Reduced Crop Loss (Pilot)
Pilot users reported an estimated 25% reduction in crop loss compared to control groups, thanks to proactive planning facilitated by early warnings.
Pilot users reported an estimated 25% reduction in crop loss compared to control groups, thanks to proactive planning facilitated by early warnings.
Pilot users reported an estimated 25% reduction in crop loss compared to control groups, thanks to proactive planning facilitated by early warnings.
Enhanced Climate Awareness
Enhanced Climate Awareness
Enhanced Climate Awareness
Anecdotal evidence and survey data suggested a significant increase in climate awareness within farming communities using ClimateSmart Agro.
Anecdotal evidence and survey data suggested a significant increase in climate awareness within farming communities using ClimateSmart Agro.
Anecdotal evidence and survey data suggested a significant increase in climate awareness within farming communities using ClimateSmart Agro.
10 — Learnings
10 — Learnings
New way to work
New way to work
New way to work
Approach
Approach
Innovation with Accessibility
Innovation with Accessibility
Innovation with Accessibility
Balancing cutting-edge climate data with intuitive, accessible design for diverse literacy levels is crucial for adoption in low-tech regions.
Balancing cutting-edge climate data with intuitive, accessible design for diverse literacy levels is crucial for adoption in low-tech regions.
Balancing cutting-edge climate data with intuitive, accessible design for diverse literacy levels is crucial for adoption in low-tech regions.
Data Empathy
Data Empathy
Data Empathy
Designing for data costs and connectivity limitations is not an afterthought; it's a core constraint impacting usability and retention in rural areas.
Designing for data costs and connectivity limitations is not an afterthought; it's a core constraint impacting usability and retention in rural areas.
Designing for data costs and connectivity limitations is not an afterthought; it's a core constraint impacting usability and retention in rural areas.
Trust through Precision
Trust through Precision
Trust through Precision
Hyper-local, accurate information is paramount. Farmers rely on this data for their livelihood, making precision and reliability the foundation of trust.
Hyper-local, accurate information is paramount. Farmers rely on this data for their livelihood, making precision and reliability the foundation of trust.
Hyper-local, accurate information is paramount. Farmers rely on this data for their livelihood, making precision and reliability the foundation of trust.
What's next for the feature of ClimateSmart Agro
What's next for the feature of ClimateSmart Agro
What's next for the feature of ClimateSmart Agro
Market inclusion
Market inclusion
Market inclusion
11 — Interactivity
11 — Interactivity
Watch the complete prototype walkthrough
Watch the complete prototype walkthrough
Watch the complete prototype walkthrough
Interactive Prototype & User Flow Demo
Interactive Prototype & User Flow Demo
Interactive Prototype & User Flow Demo
Best experienced with mobile to see the complete design in motion with animations and transitions
Best experienced with mobile to see the complete design in motion with animations and transitions
Best experienced with mobile to see the complete design in motion with animations and transitions
Sustainable Futures, Designed Today
Sustainable Futures, Designed Today
Sustainable Futures, Designed Today
ClimateSmart Agro bridges technology and tradition, empowering Nigerian farmers
and agricultural stakeholders to adapt to climate realities and protect their livelihoods.
It’s a testament to how user-centred design can drive meaningful social and
economic impact in the face of global challenges.
ClimateSmart Agro bridges technology and tradition, empowering Nigerian farmers and agricultural stakeholders to adapt to climate realities and protect their livelihoods.
It’s a testament to how user-centred design can drive meaningful social and economic impact in the face of global challenges.
ClimateSmart Agro bridges technology and tradition, empowering Nigerian farmers and agricultural stakeholders to adapt to climate realities and protect their livelihoods.
It’s a testament to how user-centred design can drive meaningful social and economic impact in the face of global challenges.
Let's Connect
More or my works
More of my works
More of my works
Designed and developed by Your Gloria Chukwu • 2025 • Ebonyi, Nigeria
Designed and developed by Your Gloria Chukwu • 2025 • Ebonyi, Nigeria