Lead Product Designer
Lead Product Designer
LumaNest Homes
LumaNest Homes
LumaNest Homes
Accommodating all, in Real Estate.
Accommodating all, in Real Estate.
Accommodating all, in Real Estate.
3 Months
3 Months
Mobile App
Mobile App
Nigeria
Nigeria
156 survey Responses
12 Interviews
45 A/B Test Participants
156 survey Responses
12 Interviews
45 A/B Test Participants
156 survey Responses
12 Interviews
45 A/B Test Participants
01 — OVERVIEW
01 — OVERVIEW
Transforming how Nigerians discover and transact in real estate
Transforming how Nigerians discover and transact in real estate
Transforming how Nigerians discover and transact in real estate
The challenge
The challenge
Problem Statement
Problem Statement
Problem Statement
Unverified Listings
Unverified Listings
Fraud concerns and fake properties reduce trust in online platforms
Cluttered Interfaces
Cluttered Interfaces
Overwhelming designs make property discovery time-consuming
Lack of Transparency
Lack of Transparency
Hidden pricing and unclear details hinder decision-making
Solution Approach
Solution Approach
Solution Approach
Verified Properties
Verified Properties
Agent authentication and listing verification build trust
Intuitive Navigation
Intuitive Navigation
Smart filtering enables precise property discovery
Transparent Pricing
Transparent Pricing
Clear pricing and comprehensive details at first glance
What I Designed and delivered
What I Designed and delivered
What I Designed and delivered
High-Fidelity UI
High-Fidelity UI
6+ screens designed for Android platform
6+ screens designed for Android platform
6+ screens designed for Android platform
Interactive Prototype
Interactive Prototype
Interactive Prototype
Clickable flows for user testing
Clickable flows for user testing
Clickable flows for user testing
Design System
Design System
Comprehensive component library
Comprehensive component library
Comprehensive component library
A/B Testing
A/B Testing
Data-driven design decisions
Data-driven design decisions
Data-driven design decisions
People that are involved in this product
People that are involved in this product
Buyer
Tenant
Landlord
Agent
Developer
02 — RESEARCH
02 — RESEARCH
Insights from competitive analysis and user research
Insights from competitive analysis and user research
Insights from competitive analysis and user research
Understanding the Market
Understanding the Market
PP
PP
PropertyPro
PropertyPro
Wide property database with extensive Listings.
Wide property database with extensive Listings.
Established brand presence and recognition.
Established brand presence and recognition.
Cluttered interface overwhelms users.
Cluttered interface overwhelms users.
Limited verification system for listings.
Limited verification system for listings.
PP
PP
PrivateProperty
PrivateProperty
Good search filters and refinement tools .
Good search filters and refinement tools .
Clean visual design with modern aesthetics.
Clean visual design with modern aesthetics.
Limited agent interaction capabilities.
Limited agent interaction capabilities.
Slow mobile experience frustrates users.
Slow mobile experience frustrates users.
JJ
JJ
Jiji
Jiji
High traffic volume and user engagement.
High traffic volume and user engagement.
Easy listing process for property owners.
Easy listing process for property owners.
Trust and fraud issues undermine credibility.
Trust and fraud issues undermine credibility.
Poor photo quality control standards.
Poor photo quality control standards.
“
“
"Users want visual-first experiences with verified information they can trust. The gap in the market is clear: no platform currently delivers both beautiful design and genuine security or direct communication with people entrusted with deliverables ."
"Users want visual-first experiences with verified information they can trust. The gap in the market is clear: no platform currently delivers both beautiful design and genuine security or direct communication with people entrusted with deliverables ."
"Users want visual-first experiences with verified information they can trust. The gap in the market is clear: no platform currently delivers both beautiful design and genuine security or direct communication with people entrusted with deliverables ."
User Pain points
User Pain points
User Pain points
Poor quality property photos
Poor quality property
Poor quality property
Blurry, low-res
images reduce trust
Blurry, low-res
images reduce trust
Unverified and fake listings
Unverified and fake listings
Unverified and fake listings
Fraud concerns deter genuine buyers
Fraud concerns deter genuine buyers
Difficult property search
Difficult property search
Difficult property search
Complex filters
frustrate users
Complex filters
frustrate users
Poor agent communication
Poor agent communication
Poor agent communication
Delayed responses
slow transactions
Delayed responses
slow transactions
12 User Interviews
12 User Interviews
12 User Interviews
3 Competitor Audits
3 Competitor Audits
3 Competitor Audits
Survey: 156 responses
Survey: 156 responses
Survey: 156 responses
03 — UX STRATEGY
03 — UX STRATEGY
Mapping the Experience
Mapping the Experience
Mapping the Experience
User journeys and information architecture
User journeys and information architecture
User journeys and information architecture
Understanding how users move through their property
search and transaction journey
Understanding how users move through their property search and transaction journey
Understanding how users move through their property
search and transaction journey
User Journey Map
User Journey Map
User Journey Map
How will users navigate this app you may ask?
How will users navigate this app you may ask?
How will users navigate this app you may ask?
Information Architecture
Information Architecture
Information Architecture
This is what browsing throw the interface for the first time, would intel.
This is what browsing throw the interface for the first time, would intel.
This is what browsing throw the interface for the first time, would intel.
Flow for Listing Properties
Flow for Listing Properties
Flow for Listing Properties
Flow for communicating with an Agent
Flow for communicating with an Agent
04 — VISUAL DESIGN
04 — VISUAL DESIGN
A comprehensive design system that establishes trust and clarity
A comprehensive design system that establishes trust and clarity
A comprehensive design system that establishes trust and clarity
Building the Brand
Building the Brand
Colour Palette
Colour Palette
Colour Palette
#E67E22
#E67E22
CTA: Action
CTA: Action
#2D5F3F
#2D5F3F
Secondary: Main Highlight
Secondary: Main Highlight
#FFFFFF
#FFFFFF
Secondary: Second Highlight
Secondary: Second Highlight
#F8F9FA
#F8F9FA
Background: Visibility
Background: Visibility
Typography System
Typography System
Typography System
HEADINGS
HEADINGS
Find Your Home
Find Your Home
Montserrat Extrabold, Bold, Semi-bold • 34px / 32px/18px line-height
Montserrat Extrabold, Bold, Semi-bold • 34px / 32px/18px line-height
Used for: Page titles, section headers, and emphasis
Used for: Page titles, section headers, and emphasis
BODY TEXT
BODY TEXT
Browse verified listings across Nigeria with transparent pricing and quality assurance. Our platform connects buyers, sellers, and agents in one seamless ecosystem.
Montserrat Bold, Semi-bold, Medium, Regular • 14px, 12px line-height
Montserrat Bold, Semi-bold, Medium, Regular • 14px, 12px line-height
Used for: Descriptions, paragraphs, main content, small text
Used for: Descriptions, paragraphs, main content, small text
Iconography
Iconography
Iconography
Stroke
Home
Search
Sliders
Settings
Map-pin
car
Caret-down
Profile
Fill
Home
Search
Sliders
Settings
Map-pin
Car
Caret-down
Profile
Key Components
Key Components
Key Components
Button States
Button States
Button States
Primary Button
Default State
Primary Button
Hover State
Disabled Button
Disabled State
Secondary Button
Secondary State
Property card
Property card
Property card
₦45,000,000
₦45,000,000
₦45,000,000
3 - Bed room Flat
Amaeze Ishiagu, Ebonyi
3 beds
4 Baths
150 sqm
Near Agbukoro
Verified agent
Gloria chukwu
View details
Input States
Input States
Input States
Search properties...
Empty State
Lekkin Phase 1
Filled State
Searching...
Focus State
Invalid input
Error State
05 — TESTING & ITERATION
05 — TESTING & ITERATION
How user feedback shaped the final design
How user feedback shaped the final design
How user feedback shaped the final design
Data-Driven Decisions
Data-Driven Decisions
I tested 2 design approaches with 45 target users over 2 weeks to validate our design decisions and identify areas for improvement.
I tested 2 design approaches with 45 target users over 2 weeks to validate our design decisions and identify areas for improvement.
I tested 2 design approaches with 45 target users over 2 weeks to validate our design decisions and identify areas for improvement.
90%
90%
90%
preferred Design B Overall
preferred Design B Overall
90%
90%
90%
Visual Clarity
Visual Clarity
Visual Clarity
85%
85%
85%
Trust & Confidence
Trust & Confidence
Trust & Confidence
78%
78%
78%
Navigation
Navigation
Navigation
What to perfect in our design at this stage.
What to perfect in our design at this stage.
What to perfect in our design at this stage.
Refine grid alignment for perfect visual balance
Refine grid alignment for perfect visual balance
Improve filter clarity and accessibility and add important information's.
Improve filter clarity and accessibility and add important information's.
Enhance icon spacing for better touch targets
Enhance icon spacing for better touch targets
"The spacing makes it so much easier to scan properties. I can see what matters immediately without feeling overwhelmed."
"The spacing makes it so much easier to scan properties. I can see what matters immediately without feeling overwhelmed."
Chioma, 29 • Marketing Manager
"I can see prices immediately without scrolling. The larger images also give me confidence that properties are real."
"I can see prices immediately without scrolling. The larger images also give me confidence that properties are real."
Tunde, 34 • Entrepreneur
06 — TESTING & ITERATION (2)
06 — TESTING & ITERATION (2)
Turning multiple voices into onr clear Design
Turning multiple voices into on clear Design
Turning multiple voices into on clear Design
We used what users said in the last iteration to modify our design and get various versions to test and get a final verdict.
We used what users said in the last iteration to modify our design and get various versions to test and get a final verdict.
I tested 4 design approaches with 45 target (old and new) users over 2 weeks to validate our design decisions and identify areas for improvement.
I tested 4 design approaches with 45 target (old and new) users over 2 weeks to validate our design decisions and identify areas for improvement.
As regards to how it is presented, which real estate app would
you like to always visit for house or land hunting and why?
As regards to how it is presented, which real estate app would
you like to always visit for house or land hunting and why?
As regards to how it is presented, which real estate app would
you like to always visit for house or land hunting and why?
A
A
35%
35%
"It is visually appealing and the agent information being at reach is great."
"It is visually appealing and the agent information being at reach is great."
B
25%
"I love the simplicity of it. Not a fan of having the agent information here."
"I love the simplicity of it. Not a fan of having the agent information here."
C
C
10%
10%
"I like it but the structure is a little off for me."
"I like it but the structure is a little off for me."
D
40%
"There is a lot to see at once, I scroll less and it is eye catching."
"There is a lot to see at once, I scroll less and it is eye catching."
“
"Over all conclusion, I am going to design with a combination of all feedbacks, an interactive and intuitive interface that speaks the mind of every user and if you notice, the first option (A) was reoccurring in the users selection which lead to the colour choices"
"Over all conclusion, I am going to design with a combination of all feedbacks, an interactive and intuitive interface that speaks the mind of every user and if you notice, the first option (A) was reoccurring in the users selection which lead to the colour choices"
07 — FINAL DESIGNS
07 — FINAL DESIGNS
Polished interface design across key user flows
Polished interface design across key user flows
High-Fidelity Screens
High-Fidelity Screens
08 — Interactivity
08 — Interactivity
Experience the complete design in motion with animations and transitions
Experience the complete design in motion with animations and transitions
Experience the complete design in motion with animations and transitions
Interactive Prototype & User Flow Demo
Interactive Prototype & User Flow Demo
Best Watched with a mobile device to experience the complete prototype walkthrough.
Best Watched with a mobile device to experience the complete prototype walkthrough.
Complete User Journey
Complete User Journey
Complete User Journey
Key animations and transitions that enhance user experience
Key animations and transitions that enhance user experience
Key animations and transitions that enhance user experience
Interaction Patterns Showcase
Interaction Patterns Showcase
09 — IMPACT & NEXT STEPS
09 — IMPACT & NEXT STEPS
Beyond the Interface; next step and planning
Beyond the Interface; next step and planning
Beyond the Interface; next step and planning
Measuring success and planning the future
Measuring success and planning the future
Core Features
Core Features
Core Features
Smart Search
Smart Search
Advanced filtering with location, price range, and property specifications for precise results
Advanced filtering with location, price range, and property specifications for precise results
Verified Agents
Verified Agents
Authentication system ensuring every agent is verified and trustworthy
Authentication system ensuring every agent is verified and trustworthy
Real-time Chat
Real-time Chat
Instant messaging between buyers and agents with property context
Instant messaging between buyers and agents with property context
Property Management
Property Management
Complete dashboard for landlords to list, track, and manage properties
Complete dashboard for landlords to list, track, and manage properties
Saved Collections
Saved Collections
Organize favourite properties into custom collections for easy comparison
Organize favourite properties into custom collections for easy comparison
Neighbourhood Insights
Neighbourhood Insights
Detailed area information including amenities, transport, and safety ratings
Detailed area information including amenities, transport, and safety ratings
Expected outcomes
Expected outcomes
Expected outcomes
60%
60%
60%
60%
Faster property search compared to competitors.
Faster property search compared to competitors.
Faster property search compared to competitors.
85%
85%
85%
85%
Trust score increase through verification system
Trust score increase through verification system
Trust score increase through verification system
40%
40%
40%
40%
More inquiries from enhanced visibility
More inquiries from enhanced visibility
More inquiries from enhanced visibility
10 —Outcomes
10 —Outcomes
What we achieved and what we learned along the way
What we achieved and what we learned along the way
What we achieved and what we learned along the way
Results & Learnings: Project result
Results & Learnings: Project result
With shared prototypes, the trust-first approach resonated strongly with Nigerian property seekers, with 85% of participants reporting increased confidence in using the platform compared to existing competitors. The design system is comprehensive, scalable, and ready for development handoff.
With shared prototypes, the trust-first approach resonated strongly with Nigerian property seekers, with 85% of participants reporting increased confidence in using the platform compared to existing competitors. The design system is comprehensive, scalable, and ready for development handoff.
With shared prototypes, the trust-first approach resonated strongly with Nigerian property seekers, with 85% of participants reporting increased confidence in using the platform compared to existing competitors. The design system is comprehensive, scalable, and ready for development handoff.
Learnings
Learnings
Visual Hierarchy Matters in order to portray the most important content.
Iterate Early, Iterate Often, early feedback is invaluable for identifying usability issues before visual polish. A/B testing procedure was crucial to getting my facts right for this project.
Visual Hierarchy Matters in order to portray the most important content.
Iterate Early, Iterate Often, early feedback is invaluable for identifying usability issues before visual polish. A/B testing procedure was crucial to getting my facts right for this project.
Visual Hierarchy Matters in order to portray the most important content.
Iterate Early, Iterate Often, early feedback is invaluable for identifying usability issues before visual polish. A/B testing procedure was crucial to getting my facts right for this project.
Thank You for Exploring
Thank You for Exploring
Thank You for Exploring
LumaNest Homes, A trust-first real estate platform designed for Nigerian property seekers.
LumaNest Homes, A trust-first real estate platform designed for Nigerian property seekers.
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Designed and developed by Your Gloria Chukwu • 2025 • Ebonyi, Nigeria
Designed and developed by Your Gloria Chukwu • 2025 • Ebonyi, Nigeria